Pinnacles 2016


Best in Show

Silver Cross Hospital
Entry: Silver Cross Healthy Community Commission & Warren-Sharpe Community Garden/Urban Farm
Team: Ruth Colby, Leslie Newbon, Tracy Simons


Advertising Campaign

Award of Excellence

OSF Healthcare System
Entry: Stroke Campaign
Team: Vickie Parry, Andrea Bonk, Lauren Hoefert, Scott Lungwitz, Heidi Wessler, Jennifer Towery

Award of Merit

Rochelle Community Hospital
Entry: Rochelle Community Hospital Physician Launch Campaign
Team: Kaitlin Hamilton, McDaniels Healthcare Marketing, Kimberly Weaver, McDaniels Healthcare Marketing, Brenda Tomlinson, McDaniels Healthcare Marketing, Fred Meyer, McDaniels Healthcare Marketing, Randy McDaniels, McDaniels Healthcare Marketing, Janet Stewart, Director of Marketing, Rochelle Community Hospital

KishHealth System
Entry: KishHealth System Joint Center
Team: Theresa Komitas, True North Custom Media, Marketing Department Team

University of Illinois Hospital & Health Sciences System
Entry: UI Health Comprehensive Stroke Center
Team: UI Health Marketing Team

Sarah Bush Lincoln Health System
Entry: 2015 Sarah Bush Lincoln Nurse Recruitment “Be Our Superhero”
Team: Patty Peterson, Stuart Bushur, David Claypool, Kayla Gilbert

Hillsboro Area Hospital
Entry: Swing Bed Campaign
Team: Mike Milligan, Stephanie Sabel, Amy Honeycutt, Aaron Wagner, Liz Paulson, Rex Brown, Rosanne Heck

Honorable Mention

OSF HealthCare
Entry: OSF OnCall
Team: Susan Milford, Michael Vujovich, Jennifer Dwyer, Erin Powers, Sue Necessary, Shelli Dankoff, Suzanne Hinderliter, Erin Powers, Michael Vujovich, Shelli Dankoff, Jennifer Dwyer, Sue Necessary, Susan Milford, Lauren Hoefert

Illinois Valley Community Hospital
Entry: IVCH: Dr. Musgrave Balloon Sinus Dilation Campaign
Team: Brenda Tomlinson, McDaniels Healthcare Marketing, Kimberly Weaver, McDaniels Healthcare Marketing, Joli Hohenstein, McDaniels Healthcare Marketing, Rod Standley, McDaniels Healthcare Marketing, Randy McDaniels, McDaniels Healthcare Marketing, Gene Vogelgesang, IVCH Director of Marketing and Public Relations

Illinois Valley Community Hospital
Entry: IVCH Extended Care Hours Campaign
Team: Brenda Tomlinson, McDaniels Healthcare Marketing, Michelle Teheux, McDaniels Healthcare Marketing, Rod Standley, McDaniels Healthcare Marketing, Randy McDaniels, McDaniels Healthcare Marketing, Gene Vogelgesang, IVCH Director of Marketing and Public Relations

Kirby Medical Center
Entry: Fresh Start
Team: Heidi Apperson, Terri Rupkey, Kyle Fisher, Dan Wild

Annual Report

Award of Excellence

OSF HealthCare
Entry: OSF HealthCare 2014 Annual Report
Team: Susan Milford, Michael Vujovich, Judy Winkler, Barbara Carter, Jennifer Towery

Award of Merit

Illinois Health and Hospital Association
Entry: Illinois Health and Hospital Association Value Report
Team: Valerie Culver

Honorable Mention

Kirby Medical Center
Entry: Annual Report
Team: Heidi Apperson, Steve Tenhouse, Sarah Ross, Image.Works, Vervocity Interactive

Stephanie Cartwright
Entry: Inspiring Change: ICAHN Annual Report 2015
Team: Stephanie Cartwright, Pat Schou, Curt Zimmerman, Angie Charlet, Matt Comerford

KishHealth System
Entry: KishHealth System Annual Report 2014/2015
Team: Theresa Komitas, Katelyn Lancaster, Tatum Glas

Sarah Bush Lincoln Health System
Entry: 2015 Sarah Bush Lincoln Annual Report “Horizons”
Team: Patty Peterson, Stuart Bushur


Community Newsletter


Award of Merit

MetroSouth Medical Center
Entry: MetroWell
Team: Sandra Wilks, Kara Smith, True North Custom

Kirby Medical Center
Entry: 75th Anniversary Annual Report
Team: Steve Tenhouse, Sarah Ross, Heidi Apperson, Image.Works

KishHealth System
Entry: Empower Health and Empower Wellness Publications
Team: Theresa Komitas, Katelyn Lancaster, Becky Cassie, True North Custom Media

Pekin Hospital
Entry: Pekin Hospital Checking In Community Newsletter
Team: Brenda Tomlinson, McDaniels Healthcare Marketing, Randy McDaniels, McDaniels Healthcare Marketing, Kaitlin Hamilton, McDaniels Healthcare Marketing, Jim Burwitz, Director of Marketing, Pekin Hospital

Honorable Mention

Sarah D. Culbertson Memorial Hospital
Entry: Culbertson Connection Community Newsletter
Team: Molly Sorrell, Director of Marketing, Sarah D. Culbertson Memorial Hospital, Brenda Tomlinson, McDaniels Healthcare Marketing , Rod Standley, McDaniels Healthcare Marketing , Randy McDaniels, McDaniels Healthcare Marketing

Gibson Area Hospital & Health Services
Entry: Gibson Gets It!
Team: Mike Meunier, Drue Hilligoss, Renee Sier


Community Outreach


Award of Merit

University of Illinois Hospital & Health Sciences System
Entry: Practice in the Community
Team: UI Health Marketing Team

Honorable Mention

Kirby Medical Center
Entry: Wellness Programs for the Community
Team: Andrew Buffenbarger, Kirby Wellness Committee, Karin Sykes, Sarah Ross, Steve Tenhouse, Heidi Apperson, Sara Wade

Silver Cross Hospital
Entry: Lincoln-Way High School Student Internship Program
Team: Ruth Colby, Tracy Simons, Carol Banas-Hicks, Karen Helman

Clay County Hospital
Entry: COPE (community overdose prevention and education)
Team: Michael McClane, Ken Lane, Jason Perry, John Bursich, Brenda Conrad


Corporate Identity / Brand Management / Logo Design


Award of Merit

KishHealth System
Entry: Bike To Church Logo
Team: Tatum Glas

Honorable Mention

Kirby Medical Center
Entry: Kirby Medical Center’s Brand Audit
Team: Heidi Apperson, Steve Tenhouse, Legato


Direct Mail


Award of Excellence

Rochelle Community Hospital
Entry: Rochelle Community Hospital Breast Cancer Postcard
Team: Brenda Tomlinson, McDaniels Healthcare Marketing, Rod Standley, McDaniels Healthcare Marketing, Randy McDaniels, McDaniels Healthcare Marketing, Janet Stewart, Director of Marketing, Rochelle Community Hospital, Michelle LaPage, Foundation Director, Rochelle Community Hospital

MetroSouth Medical Center
Entry: New Movers
Team: Sandra Wilks, Kara Smith


E-Marketing & Social Networking


Award of Merit

University of Illinois Hospital & Health Sciences System
Entry: Digital Mammography Campaign
Team: UI Health Marketing Team

Honorable Mention

Kirby Medical Center
Entry: Thankful- E-Marketing and Social Networking
Team: Image.Works, Heidi Apperson, Steve Tenhouse, Laura Huth

Stephanie Cartwright
Entry: ‘Happy, Healthy, Wealthy, and Wise’ Facebook Campaign
Team: Stephanie Cartwright

Stephanie Cartwright
Entry: ‘Most Valuable Player’ Hospital Video Contest Promotion
Team: Stephanie Cartwright, Angie Charlet, ICAHN Education Committee


Employee Communication


Award of Merit

Silver Cross Hospital
Entry: Employee Engagement Survey
Team: Ruth Colby, Tracy Simons, Karen Helman, Ben Hernandez

University of Illinois Hospital & Health Sciences System
Entry: UI Health’s Hospital & Clinics Roundup
Team: UI Health Marketing Team

Honorable Mention

MetroSouth Medical Center
Entry: MetroPulse
Team: Sandra Wilks, Kara Smith

Kirby Medical Center
Entry: Employee Engagement and Communication
Team: Andrew Buffenbarger, Heidi Apperson, Steve Tenhouse


Fund Raising


Award of Excellence

KishHealth System
Entry: 2015 KishHealth System Foundation Twilight Garden Party
Team: Dana King, Anne Hannan, Becky Cassie, Tatum Glas, Theresa Komitas, Lindsey Engelsman, Katelyn Lancaster, Tammy Farrell

Pekin Hospital
Entry: Pekin Hospital Jewels and Jeans Gala
Team: Brenda Tomlinson, McDaniels Healthcare Marketing, Randy McDaniels, McDaniels Healthcare Marketing, Kaitlin Hamilton, McDaniels Healthcare Marketing, Sherry Semonis, Foundation Director, Pekin Hospital, Jim Burwitz, Director of Marketing, Pekin Hospital

Award of Merit

Kirby Medical Center
Entry: Paint Piatt Pink
Team: Heidi Apperson, Jaime Richards, Sarah Ross


Great Work That Never Saw The Light of Day


Award of Excellence

University of Illinois Hospital & Health Sciences System
Entry: NICU Patient & Family Handbook
Team: UI Health Marketing Team

Award of Merit

Kirby Medical Center
Entry: Visiting Specialists Print Ad
Team: Heidi Apperson, Legato

Gibson Area Hospital & Health Services
Entry: Mahmet Specialty Clinic Breaks
Team: Mike Meunier, Drue Hilligoss, Renee Sier

Honorable Mention

KishHealth System
Entry: A Healthy Weigh of Life
Team: Becky Cassie, Dana King


Integrated Marketing Campaign


Award of Excellence

KishHealth System
Entry: What’s Your Because?
Team: Theresa Komitas, Becky Cassie; MorningStar Media Group, Lindsey Engelsman; Katelyn Lancaster, Tatum Glas, Dana King, Tamara Farrell, Anne Hannan

Silver Cross Hospital
Entry: SCHedule Now
Team: Ruth Colby, Tracy , Karen Helman, Sue Bies, Carol-Banas Hicks, Leslie Newbon, Ben Hernandez

Award of Merit

Silver Cross Hospital
Entry: Women’s Primary Health Partners
Team: Ruth Colby, Tracy Simons, Karen Helman, Ben Hernandez, Sue Bies, Leslie Newbon, Carol Banas-Hicks

Kirby Medical Center
Entry: Wade Jones/ Rooted in the Community
Team: Heidi Apperson, Kyle Fisher, Laura Huth

University of Illinois Hospital & Health Sciences System
Entry: UI Health Brain Aneurysm
Team: UI Health Marketing Team

Honorable Mention

Silver Cross Hospital
Entry: Silver Cross Urgent Care – You Mean I Can Get Treated, Not Seated? Nice!
Team: Ruth Colby, Tracy Simons, Karen Helman, Sue Bies, Ben Hernandez, Leslie Newbon, Carol Banas-Hicks

Sarah Bush Lincoln Health System
Entry: 2016 Sarah Bush Lincoln Depression Awareness Campaign “New Day Dawning”
Team: Patty Peterson, Stuart Bushur, Dave Claypool, Laura Glenn, Kayla Gilbert, Chris Kessler

Silver Cross Hospital
Entry: You mean I can get my Knee replaced close to home? Nice!
Team: Ruth Colby, Tracy Simons, Sue Bies, Leslie Newbon, Karen Helman, Ben Hernandez, Carol Banas-Hicks

MetroSouth Medical Center
Entry: Less Time Waiting
Team: Sandra Wilks, Kara Smith, Scoppechio

Sarah Bush Lincoln Health System
Entry: 2016 Sarah Bush Lincoln Gastroenterology Campaign “Clear It With Us”
Team: Patty Peterson, Stuart Bushur, Dave Claypool, Laura Glenn, Kayla Gilbert, Chris Kessler


Issue Management


Award of Merit

Stephanie Cartwright
Entry: 2016 Rural Health Summit: Opioid Crisis Next Door
Team: Stephanie Cartwright, Pat Schou and the 17-member Planning Committee

University of Illinois Hospital & Health Sciences System
Entry: Flu Shot Campaign
Team: UI Health Marketing Team


Marketing on a Shoestring Budget


Award of Merit

Kirby Medical Center
Entry: CrossFit KMC
Team: Heidi Apperson, Josh Newton, Steve Tenhouse, Andrew Buffenbarger


Outdoor Advertising


Award of Merit

Kirby Medical Center
Entry: KMC Outdoor Signage
Team: Steve Tenhouse, PGAV, Heidi Apperson

University of Illinois Hospital & Health Sciences System
Entry: UI Health Brain Aneurysm Center
Team: UI Health Marketing Team


Patient Experience / Patient Satisfaction


Award of Merit

Kirby Medical Center
Entry: Patient Satisfaction/ PIEC Committee
Team: Abigail Turner, Heidi Apperson, Steve Tenhouse, PIEC Committee


Patient Literature


Award of Merit

Sarah Bush Lincoln Health System
Entry: 2015 Annual Fund Brochure
Team: David Claypool


Physician Newsletter


Award of Merit

MetroSouth Medical Center
Entry: MetroMinute
Team: Sandra Wilks, Kara Smith


Potpourri / Miscellaneous


Award of Merit

Illinois Health and Hospital Association
Entry: Illinois Health and Hospital Association Identity
Team: Valerie Culver


Print Advertising


Award of Merit

MetroSouth Medical Center
Entry: One Word
Team: Kara Smith, Sandra Wilks


Public Relations Project


Best in Show

Silver Cross Hospital
Entry: Silver Cross Healthy Community Commission & Warren-Sharpe Community Garden/Urban Farm
Team: Ruth Colby, Leslie Newbon, Tracy Simons

Award of Merit

Kirby Medical Center
Entry: Award Winning Surgery
Team: Ann Collins, Jennifer Moss, Steve Tenhouse, Heidi Apperson


Radio Advertising


Award of Merit

University of Illinois Hospital & Health Sciences System
Entry: UI Health Brain Aneurysm Center
Team: UI Health Marketing Team


Special Event


Award of Merit

Silver Cross Hospital
Entry: Community Open House for Silver Cross Health Center – Homer Glen
Team: Ruth Colby, Tracy Simons, Karen Helman, Carol Banas-Hicks, Leslie Newbon, Sue Bies, Ben Hernandez

Sarah D. Culbertson Memorial Hospital
Entry: Culbertson Memorial Hospital Pampered Pink Event
Team: Molly Sorrell, Director of Marketing, Sarah D. Culbertson Memorial Hospital, Brenda Tomlinson, McDaniels Healthcare Marketing, Randy McDaniels, McDaniels Healthcare Marketing, Rod Standley, McDaniels Healthcare Marketing, Joli Hohenstein, McDaniels Healthcare Marketing

Sarah Bush Lincoln Health System
Entry: 2015 Sarah Bush Lincoln Paint the Town Pink 5K Color Run/Walk
Team: Patty Peterson, Stuart Bushur, Dave Claypool, Laura Glenn, Kayla Gilbert, Chris Kessler,

OSF HealthCare
Entry: OSF Saint Paul Pool Party
Team: Susan Milford, JoEllyn Gahan, Michael Vujovich, Gary Horrie

Honorable Mention

KishHealth System
Entry: Dinner Discussions for your Health
Team: Dana King, Theresa Komitas, Katelyn Lancaster, Tatum Glas, Becky Cassie, Tamara Farrell, Lindsey Engelsman

MetroSouth Medical Center
Entry: Volunteer Luncheon
Team: Gloria Col’O’Connor, Sandra Wilks, Kara Smith

Stephanie Cartwright
Entry: 2016 CAH Conference: “Strengthening Our CAHs and Their Communities”
Team: Stephanie Cartwright, Pat Schou, Curt Zimmerman, Angie Charlet, Matt Comerford, Kathy Fauble, Liz Swanson

Kirby Medical Center
Entry: Community Health Fair
Team: Heidi Apperson, Lucas Prather, Crystal Alexander, City of Monticello

University of Illinois Hospital & Health Sciences System
Entry: Miracle on Taylor
Team: UI Health Marketing Team


Television Advertising


Award of Excellence

University of Illinois Hospital & Health Sciences System
Entry: UI Health Stroke
Team: UI Health Marketing Team

Award of Merit

Jim Burwitz
Entry: Pekin Hospital Holiday Commercial
Team: Jim Burwitz, Pekin Hospital, Ashley Wood, Pekin Hospital, Matt Deverman, Deverman Advertising, Chris Deverman, Deverman Advertising, Jim Deverman, Deverman Advertising


Video Production


Award of Merit

Kirby Medical Center
Entry: Wade Jones Story- Rooted in the Community
Team: Heidi Apperson, Kyle Fisher, Laura Huth

Advanced Correctional Healthcare
Entry: Advanced Correctional Healthcare Corporate & Recruitment Videos
Team: Kimberly Weaver, McDaniels Healthcare Marketing, Randy McDaniels, McDaniels Healthcare Marketing, Jason Geiger, McDaniels Healthcare Marketing, Amy Robinson, Advanced Correctional Healthcare

University of Illinois Hospital & Health Sciences System
Entry: Mission Campaign Videos
Team: UI Health Marketing Team

KishHealth System, part of Northwestern Medicine
Entry: Formal Affair Video “Support”
Team: Theresa Komitas, Lindsey Engelsman, Katelyn Lancaster, MorningStar Media Group

Honorable Mention

Silver Cross Hospital
Entry: Infant Sleep Safety Video
Team: Ruth Colby, Karen Helman, Tracy Simons, Marilyn Paollela, Moonstep Productions

Silver Cross Hospital
Entry: Silver Cross is committed to Beating Breast Cancer
Team: Ruth Colby, Tracy Simons, Ben Hernandez

OSF Healthcare System
Entry: Intraoperative MRI
Team: Vickie Parry, Nick Goodin, Sara Beam, Lisa Heimgartner, Kathy Carlson


Website Design / Development


Award of Merit

OSF Healthcare System
Entry: OSFStroke.org
Team: Vickie Parry, Andrea Bonk, Lauren Hoefert, Scott Lungwitz, Heidi Wessler, Jennifer Towery

University of Illinois Hospital & Health Sciences System
Entry: UI Health Website Redesign
Team: UI Health Marketing Team

Silver Cross Hospital
Entry: Silver Cross Center for Women’s Health Website Redesign
Team: Ruth Colby, Tracy Simons, Sue Bies, Demi & Cooper Advertising

Honorable Mention

Jenna Koss
Entry: Christie Clinic Beacon
Team: Jenna Koss, Jason Hirsbrunner

Sarah Bush Lincoln Health System
Entry: 2016 Sarah Bush Lincoln Community Oline Resource Directory (CORD) Update
Team: Patty Peterson, Dave Claypool, Laura Bollan, Imaginary Landscape

Sarah Bush Lincoln Health System
Entry: Sarah Bush Lincoln Website Re-design
Team: Patty Peterson, Dave Claypool, Kayla Gilbert, Stuart Bushur, Laura Glenn, Imaginary Landscape, Morningstar Media