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2017 Healthcare Marketing & Communications Workshop

Sign up now for the 2017 Healthcare Marketing & Communications Workshop that is FREE for all ISHMPR members! This one-day workshop is geared towards Rural and Critical Access Hospitals in Illinois and will feature presentations from experienced professionals in the field.

Topic: How to create an effective marketing plan

When & Where?

 Date: Thursday, May 18th, 2017

 Time: 8:30am – 4:00pm

 Location: Erin’s Pavilion of Southwinds Park in Springfield, IL

 Who: Anyone with a current ISHMPR Membership can attend the workshop.

Create an ISHMPR account or renew your membership here.

 

What?

Learn key steps in establishing your marketing plan, including:

Research: Measuring brand perception, awareness and preference

Branding: When to consider a rebrand/repositioning strategy

Objectives: Setting goals that tie to population health vs. service line market share

Target Audiences: Defining audiences by segment: demographic, psychographic, geographic

Strategy and Tactics: PR, paid media, organic search and social

Messaging: defining clear, desirable points of value and differentiation

Measurement: Website, clinical surveying, market share data

Agenda:

9:00am: Opening remarks & Welcome

9:15am: Brand Strategy Development – Your Marketing Foundation by Candace Quinn, Candace Quinn Consulting

10:00am: Session 1

11:00am: Break

11:15am: Session 2

12:15am: Lunch

1:00pm: Session 3

2:00pm: Session 4

3:00pm: Break

3:15pm: Panel Q & A

Sessions will include the following 4 topics and the attendees will be split into 4 groups, rotating to each topic session.

Topic 1: Research and Branding – Candace Quinn

Topic 2: Objectives and Messaging – Theresa Komitas

Topic 3: Target Audience and Strategy – Randy McDaniels

Topic 4: Measurement – Rob Klein, Klein and Partners

 

Need a place to stay?

The Country Inn and Suites will have a block of hotel rooms for ISHMPR Spring Workshop guests at $89 for the night prior to the workshop for attendees who prefer to drive in the night before.

To secure a room, call (217)544-5151 and ask for the ISHMPR Block Rate. Visit the hotel’s website here.

Sponsors

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