2008 Pinnacle Award Winners
PINNACLES 2008 BEST OF SHOW - Integrated Marketing Campaign
Northwestern Memorial Hospital, Chicago
A GRAND HOPENING: Opening of Prentice Women’s Hospital
ADVERTISING CAMPAIGN – HONORABLE MENTION
Provena Saint Joseph Medical Center, Joliet
Entry: Immediate Care
Team Members: Rich Matula, Liz Brown, Jenni Jajkowski, Allie Rios
Provena Saint Joseph Hospital, Elgin
Entry: Cardiac Surgery HealthGrades
Team Members: Heather Gates, Shelly Andrews, Deb Perez
Provena Mercy Medical Center, Aurora
Entry: OB Services, “We Baby Our Moms, Too”
Team Members: Shelly Andrews, Mary Ellen Coombs, Heather Gates, Marianne Renner, Kristen Smudde
OSF Holy Family Medical Center, Monmouth
Entry: Clinics Campaign
Team Members: Eric Cunningham; Muller, Bressler, Brown
OSF St. Mary Medical Center, Galesburg
Entry: Image Campaign
Team Members: Shannon Jansen, David Adcock and Muller, Bressler Brown
OSF Medical Group
Entry: OSF Medical Group Image Campaign
Team Members: Jon McKee, Heather Fowler, Muller, Bressler, Brown
ADVERTISING CAMPAIGN – AWARD OF MERIT
OSF Home Care Services
Entry: Awareness Campaign
Team Members: Jon McKee & Rachel Hays; Muller, Bressler, Brown
Sherman Health Systems, Elgin
Entry: Children’s Partnership Campaign
Team Members: Christine Priester, Michelle Howe, Josh McColough and Demi & Cooper – Charles Falls, Mollie Denman and Scott Pettit.
OSF Saint Francis Medical Center, Peoria
Entry: Mammography Campaign
Team Members: Judy Winkler & Pam Thompson; Muller, Bressler, Brown
Provena Mercy Medical Center, Aurora
Entry: Cardiovascular Services – Five Powerful Words
Team Members: Heather Gates, Shelly Andrews, Mary Ellen Coombs, Marianne Renner, Kristen Smudde
Advocate Physician Partners, Mt. Prospect
Entry: Find an Advocate Physician Partner
Team Members: Joanne Detch & Hoffman York Agency
Rush-Copley Medical Center, Aurora
Entry: What Kind of Patient
Team Members: Mary Zokan, Emily Calvo, Angie Petrolis, Keith Kinney, Keith Kusek, Carrie Lorel
ADVERTISING CAMPAIGN – AWARD OF EXCELLENCE
NorthPointe Terrace Assisted Living, Roscoe
Entry: It’s Great to Be Me
Team Members: Connie Jones, Sarah Starmer, Amy Schemenauer, Jennifer Anadell
Provena Saint Joseph Medical Center, Joliet
Entry: Introducing Dr. Butler
Team Members: Rich Matula, Liz Brown, Jenni Jajkowski, Allie Rios
OSF Saint Francis Medical Center, Peoria
Entry: OSF Saint Francis Heart Hospital Victories Campaign
Team Members: Judy Winkler & Pam Thompson and Muller, Bressler, Brown
ANNUAL REPORT – HONORABLE MENTION
Saint Anthony’s Health Center/Cancer Center, Alton
Entry: Saint Anthony’s Cancer Center of Excellence Annual Report of Cancer Services
Provena Health, Mokena
Entry: 2007 Community Benefit Annual Report
Team Members: Lisa Lagger, Michelle Schaper, Maggie Wolff, Green Light Creative
OSF Saint Francis Medical Center, Peoria
Entry: Nursing Annual Report 2007
Team Members: Judy Winkler and Muller, Bressler, Brown
ANNUAL REPORT – AWARD OF MERIT
Northwestern Memorial Hospital, Chicago
Entry: 2007 Annual Report
Team Members: Bonita Brodt
St. John’s Hospital, Springfield
2007 Annual Report
Illinois Valley Community Hospital, Peru
Entry: 2007 Annual Report
Team Members: Gene Vogelgesang and MCS Advertising
COMMUNITY NEWSLETTER – HONORABLE MENTION
Silver Cross Hospital, Joliet
Entry: Silver Cross Experience
Team Members: Tracy Simons, Ruth Colby, Karen Heman, Pratt Marketing
Trinity Regional Health System, Rock Island
Entry: Trinity in Touch
COMMUNITY NEWSLETTER – AWARD OF MERIT
Sarah Bush Lincoln Health System, Mattoon
Entry: Health Styles – August 2007 – A New Macie
Team Members: Patty Peterson, Stuart Bushur, Laura Glenn
St. John’s Hospital, Springfield
Entry: Center for Living Magazine
Team Members: Brian Reardon, Jean Campbell, Linda Leinberger, Deborah Yoggerst
Illinois Valley Community Hospital, Peru
Entry: IVCH Health Scene
Team Members: Gene Vogelgesang and Coffey Communications
DIRECT MAIL-SINGLE PIECE – HONORABLE MENTION
St. John’s Hospital, Springfield
Entry: Women’s Services Booklet
Team Members: Linda Leinberger, Brian Reardon
DIRECT MAIL – SINGLE PIECE – AWARD OF MERIT
Provena St. Mary’s Hospital, Kankakee
Entry: It’s A Promise Safety Kit
Team Members: Melissa Tanner, Nan Wagner
Provena Medical Group, Danville
Entry: Female Incontinence
Team Members: Gretchen Wesner, Gregory Alford, Rich Stefaniak
Sherman Health Systems, Elgin
Entry: Kid’s Health and Safety Fair
Team Members: Christine Priester, Michelle Howe, Josh McColough and Demi & Cooper: Charles Falls, Mollie Denman, Scott Pettit
DIRECT MAIL – SERIES – AWARD OF EXCELLENCE
Provena Saint Joseph Hospital, Elgin
Entry: New Mover Campaign
Team Members: Shelly Andrews, Heather Gates, Deb Perez
EMPLOYEE NEWSLETTER – AWARD OF MERIT
Sarah Bush Lincoln Health System, Mattoon
Entry: Voices to Action – April 2008-The Best of Both Worlds
Team Members: Patty Peterson, Stuart Bushur, Laura Glenn
INTEGRATED MARKETING CAMPAIGN – HONORABLE MENTION
Provena Health, Mokena
Entry: “Ticket for the Cure” Breast Cancer Awareness Campaign
Team Members: Lisa Lagger, Michelle Schaper, Green Light Creative
INTEGRATED MARKETING CAMPAIGN – AWARD OF MERIT
Morris Hospital & HealthCare Centers
Entry: Channahon HealthCare Center Launch
Team Members: Janet Long, Core Creative
Rezin Orthopedics & Sports Medicine, Morris
Entry: The Coming of Kuo
Team Members: MCS Advertising
INTEGRATED MARKETING CAMPAIGN – AWARD OF EXCELLENCE
Silver Cross Hospital, Joliet
Entry: Chocolate is Good for Your Heart
Team Members: Tracy Simons, Ruth Colby, Karen Helman, The Gammon Group
Northwestern Memorial Hospital, Chicago
Entry: Opening of Prentice Women’s Hospital
LOGO—CORPORATE IDENTITY – HONORABLE MENTION
Provena United Samaritans Medical Center, Danville
Entry: 125th Anniversary
Team Members: Gretchen Wesner, Troy Retzloff
Memorial Hospital, Belleville
Entry: Memorial Hospital Logo – Corporate Identity
Team Members: Anne Thomure, Mark Turner, Russ Proch, Steve Bowlin, Christy Schultz
LOGO—CORPORATE IDENTITY – AWARD OF EXCELLENCE
Sarah Bush Lincoln Health System, Mattoon
Entry: Bravo! Employee Recognition Program
Team Members: Patty Peterson, Stuart Bushur
OUTDOOR ADVERTISING – SINGLE AD – AWARD OF EXCELLENCE
Sherman Health Systems, Elgin
Entry: Children’s Partnership Bus
Team Members: Christine Priester, Michelle Howe, Josh McColough and Demi & Cooper: Charles Falls, Mollie Denman, Scott Pettit
OUTDOOR ADVERTISING – SERIES – AWARD OF MERIT
St. Francis Hospital, Litchfield
Entry: Look No Further
Team Members: Becky Bishop and McDaniels Healthcare Marketing: Randy McDaniels, Kimberly Weaver, Melissa Smallenberger
PATIENT LITERATURE – HONORABLE MENTION
Kishwaukee Community Hospital, DeKalb
Entry: Community Wellness Calendar
Team Members: Sharon Emanuelson, Becky Cassie
Provena Health, Mokena
Entry: Patient Handbook
Team Members: Maggie Wolff, Lisa Lagger, Green Light Creative
PATIENT LITERATURE – AWARD OF EXCELLENCE
St. John’s Children’s Hospital, Springfield
Entry: Physician Services Directory
Team Members: Linda Leinberger, Brian Reardon
PHOTOGRAPHY – HONORABLE MENTION
Kishwaukee Community Hospital, DeKalb
Entry: Windows of Kishwaukee Community Hospital
Team Members: Noah Nordbrock
PHYSICIAN NEWSLETTER – HONORABLE MENTION
Kishwaukee Community Hospital, DeKalb
Entry: The Physician Connection
Team Members: Sharon Emanuelson, Noah Nordbrock, Theresa Komitas
Provena Saint Joseph Medical Center, Joliet
Entry: Just for Physicians
Team Members: Rich Matula, Liz Brown, Jenni Jajkowski, Allie Rios
PHYSICIAN NEWSLETTER – AWARD OF EXCELLENCE
Northwestern Memorial Hospital, Chicago
Entry: Practice Advantage
Team Members: Tessa Burton, Marketing Services
PRINT ADVERTISING – SINGLE AD – HONORABLE MENTION
Rochelle Community Hospital
Entry: 360 Degrees of Care
Team Members: Janet Stewart, McDaniels Healthcare Marketing: Randy McDaniels, Tracy Glass
Provena St. Mary’s Hospital, Kankakee
Entry: Family Birthing Center DVD Program – You Call the Shots
Team Members: Melissa Tanner, Nan Wagner
PRINT ADVERTISING – SINGLE AD – AWARD OF MERIT
Sherman Health Systems, Elgin
Entry: Halloween Fair Ad
Team Members: Christine Priester, Michelle Howe, Josh McColough and Demi & Cooper: Charles Falls, Mollie Denman, Scott Pettit
Silver Cross Hospital, Joliet
Entry: “Go to Bat Against Breast Cancer”
Team Members: Tracy Simons, Ruth Colby, Pratt Marketing Group
PRINT ADVERTISING – SINGLE AD – AWARD OF EXCELLENCE
Provena St. Mary’s Hospital, Kankakee
Entry: Super Women Series
Team Members: Melissa Tanner, Nan Wagner, Felicia Fowler
Sherman Health Systems, Elgin
Entry: Children’s Partnership Campaign
Team Members: Christine Priester, Michelle Howe, Josh McColough and Demi & Cooper: Charles Falls, Mollie Denman, Scott Pettit
PRINT ADVERTISING – SERIES – HONORABLE MENTION
St. Francis Hospital, Litchfield
Entry: Look No Further
Team Members: Becky Bishop and McDaniels Healthcare Marketing: Randy McDaniels, Kimberly Weaver
PRINT ADVERTISING – SERIES – AWARD OF EXCELLENCE
Northwestern Memorial Hospital, Chicago
Entry: A Grand Hopening – Prentice Women’s Hospital
Team Members: Tessa Burton, Marketing Services
RADIO COMMERCIAL – SINGLE – AWARD OF MERIT
St. John’s Children’s Hospital, Springfield
Entry: St. John’s Children’s Hospital Radio Ad
Team Members: Brian Reardon
RADIO COMMERCIAL – SERIES – AWARD OF EXCELLENCE
St. Francis Hospital, Litchfield
Entry: Look No Further
Team Members: Becky Bishop and McDaniels Healthcare Marketing: Randy McDaniels, Kimberly Weaver, Brenda McDaniels.
SPECIAL EVENT – HONORABLE MENTION
Morris Hospital & HealthCare Centers
Entry: Channahon HealthCare Center Grand Opening Event
Team Members: Janet Long and Core Creative
SPECIAL EVENT – AWARD OF MERIT
Sarah Bush Lincoln Health System, Mattoon
Entry: Living the Miracle – Breast Cancer Survivor Celebration
Team Members: Patty Peterson, Kim Lockart, Stuart Bushur
Silver Cross Hospital, Joliet
Entry: 2008 Physician Appreciation Celebration
Team Members: Tracy Simons, Jerrie Ellenberger, Molly Scroggins, Roxane Sanderson, Rock Run Design, Advance Event Group
Northwestern Memorial Hospital, Chicago
Entry: Speaking of Women’s Health Conference
Team Members: Tessa Burton, Marketing Services
SPECIAL EVENT – AWARD OF EXCELLENCE
Provena Northern Illinois Region
Entry: Hospital Week
Team Members: Shelly Andrews, Heather Gates, Deb Perez, Mary Ellen Coombs, Marianne Renner, Kristen Smudde
Provena Saint Joseph Hospital, Elgin
Entry: Expansion Project Completion
Team Members: Shelly Andrews, Heather Gates, Deb Perez
Sarah Bush Lincoln Health System, Mattoon
Entry: Sarah Bush Lincoln 30th Anniversary Celebration
Team Members: Patty Peterson, Kim Lockart, Stuart Bushur, Jody Jones
TELEVISION ADVERTISING – SINGLE AD – AWARD OF EXCELLENCE
Provena Saint Joseph Hospital, Elgin, and Provena Mercy Medical Center, Aurora
Entry: Flashback/Cardiac Episode (:60TV)
Team Members: Heather Gates, Alex Bacchetti; McDaniels Healthcare Marketing: Randy McDaniels, Brenda McDaniels, Dave Rawlins; and John Wassel (Wassel Motion Pictures)
TELEVISION ADVERTISING – SERIES – AWARD OF MERIT
Northwestern Memorial Hospital, Chicago
Entry: A Grand Hopening
Team Members: Tessa Burton, Marketing Services
WEB DESIGN AND DEVELOPMENT – HONORABLE MENTION
Sherman Health Systems, Elgin
Entry: ShermanHealth.com
Team Members: Christine Priester, Michelle Howe, Josh McColough; and Demi & Cooper: Charles Falls, Mollie Denman, Scott Pettit
WEB DESIGN AND DEVELOPMENT – AWARD OF MERIT
St. Francis Hospital, Litchfield
Entry: Interactive Website
Team Members: Becky Bishop and IE-Media/Mcdaniels Healthcare Marketing: Randy McDaniels, Kimberly Weaver, Melissa Smallenberger, and Rob Wahmann (IE-Media)
WEB DESIGN AND DEVELOPMENT – AWARD OF EXCELLENCE
Sarah Bush Lincoln Health System, Mattoon
Entry: www.sarahbush.org
Team Members: David Claypool
WRITING PROJECT – HONORABLE MENTION
Sarah Bush Lincoln Health System, Mattoon
Entry: The Best of Both Worlds
Team Members: Laura Glenn
WRITING PROJECT – AWARD OF EXCELLENCE
Silver Cross Hospital, Joliet
Entry: Silver Cross Builds on Its Commitment to the Community
Team Members: Tracy Simons
Sarah Bush Lincoln Health System, Mattoon
Entry: I’m Just Lucky to be Here
Team Members: Laura Glenn