2005 Fall Conference & Pinnacle Awards Presentation
Social Responsibility, Community Benefit, Charity Care, Financial Assistance
Monday, October 10, 2005
Conference Overview
Anyway you slice it, it means about the same thing. More and more, community members are looking toward their community hospitals to, not only provide free or discounted care, but they want a complete report as well.
At the fall Illinois Society for Healthcare Marketing and Public Relations Society’s meeting, learn what two healthcare organizations have done to fight for their not-for-profit status. You’ll gain insight into ways your organization can report their care. Feel free to invite others in your organization who may share the reporting responsibilities.
You’ll also hear a first-hand account of how the marketing staff at Northwestern Memorial Hospital designed an ad campaign that earned them ISHMPR’s prestigious Best of Show at last year’s Pinnacle Awards.
The anticipated 2005 Pinnacle Awards presentation will follow.
Presentations
Mary Ann Cunningham, Ph.D.
Senior Vice President, Communications for Resurrection Health Care
Brian Crawford
Senior Director, System Public Relations for Resurrection Health Care
Corporate campaigns are an increasingly common union-organizing tactic and are expected to increase as unions actively compete with each other to organize health care workers in Illinois. For nearly three years, Resurrection Health Care (RHC) has been the focus of a corporate campaign – a union organizing tactic that involves multi-faceted negative attacks designed to damage an organization’s reputation and pressure an employer to bypass existing labor laws. Using surrogates from the religious community, community organizations and public officials, the union has challenged RHC’s tax-exempt status based on sweeping accusations about inadequate charity care. Despite demonstrating time and again that the union’s accusations are not true, the campaign has continued and the attacks have become increasingly aggressive, with no end in sight. This presentation details how Resurrection Health Care continues to proactively tell its story to protect its reputation and provide a factual basis from which to defend itself from future union attacks.
Lindsey Artola
System Director for Community and Ministry Advocacy
for Provena Health
During her discussion, Lindsey Artola will present ideas for an integrated community benefit strategy, for both internal and external audiences, based on the Provena Health experience. She will provide a brief history of its tax exemption situation, and then focus on some lessons learned from the experience, as well as outline opportunities for the industry to proactively tell the hospital story.
General Information
Conference Brochure and Registration Information (960K pdf download)
