2010 Annual Conference and Pinnacle Award Presentation
November 8-9, 2010
Starved Rock Lodge and Conference Center
Utica, Illinois
- Registration Deadline: November 1, 2010
- Early Bird Deadline: October 1, 2010
This fall, it's all about ambiance: Starved Rock Lodge and Conference Center will serve as the ideal backdrop for a retreat centered on events and activities to invigorate the mind and senses.
RELAX. Incredible views plus the creature comforts of outstanding food and beverages.
REFRESH. Go offline and make real connections. Do your networking with a breath of fresh air.
RE-ENERGIZE. Learn the most from the best - catch experienced guest speakers tackling the hottest industry topics and be honored for your hard work at the Annual Pinnacle Awards Presentation.
CONFERENCE SCHEDULE
Monday, Nov. 8, 2010
4:00-7:00 p.m.
Conference Registration and Guest Check-in
4:15-6:30 p.m.
Trolley Tour & Wine Tasting
Board a Starved Rock Trolley and visit two local wineries for Wine
Tasting and Shopping. Your first stop will August Hill Winery will you
will enjoy award winning wines. Next, the Trolley will take you to
Starved Rock Marketplace for a visit to Cattail's Wine Tasting Room to
experience Starved Rock Lodge's wine.
6:30-8:00 p.m.
Networking Dinner Reception
8:00-9:00 p.m.
Starved Rock Storyteller
Steve Stout, local historian and storyteller, will share legendary
tales about the Starved Rock murders, 1909 Cherry Mine Disaster and
recent Utica tornado.
Tuesday, Nov. 9, 2010
7:30-8:30 a.m.
Conference Registration, Breakfast & Exhibitor Showcase
8:30-9:45 a.m.
Welcome
Jim McRoberts, ISHMPR President, Iroquois Memorial Hospital
Healthcare Reform: What does it mean for Hospitals?
Nichole Magalis, Sr. Director, Government Relations, Illinois Hospital Association
Valerie Culver, Director of Corporate Marketing and Communications, Illinois Hospital Association
9:45-10:15 a.m.
Break & Exhibitor Showcase
10:15 -11:15 a.m.
Concurrent Sessions
- Benchmarking Brand Performance-Creating Value in all Phases
Rob Rosenburg, President, Springboard Brand & Creative Strategy
- Online Marketing-Fully Loaded
Randy McDaniels, President, McDaniels Healthcare Marketing
11:15 a.m.-12:15 p.m.
Concurrent Sessions
- How to Make Your Physicians Advocates of Both Your Hospital & Marketing Campaigns
Stephen Moegling, Senior Vice President of Client Services, Franklin Street Marketing
Lisa McCluskey, Marketing Communications, Memorial Health System
- Managing Your Public Image in a Hostile Environment: Crisis & Media Relations
Kathy Schaeffer, President, Kathy Schaeffer & Associates
12:15-1:30 p.m.
Buffet Lunch
Introduction of 2011 ISHMPR Board Members and Officers
1:30-2:30 p.m.
Concurrent Sessions
- Engaging and Activating Brand Constituents through Hive Marketing
Dan Dunlap, President & CEO, Jennings Healthcare Marketing
Mark Shelley, Director of Marketing & Advertising, Lexington Medical Center
- Doing More With Less: Practical Pointers on the Upside of a Shrinking PR Budget
Kathleen Lewton, Principal, Lewton, Seekins & Trester
Stephen Seekins, Principal, Lewton, Seekins & Trester
Kenneth Trester, Principal, Lewton, Seekins & Trester
2:30-3:30 p.m.
Break & Exhibitor Showcase
3:30-4:30 p.m.
Pinnacle Awards Presentation
Randy McDaniels, McDaniels Healthcare Marketing
Patty Peterson, Sarah Bush Lincoln Health System
Lynn Woller, OSF Healthcare System
4:30 p.m.
Closing Remarks
Tracy Simons, ISHMPR Conference Chair, Silver Cross Hospital
KEYNOTE ADDRESS
Healthcare Reform: What does it Mean for Hospitals?
Nichole Magalis, Sr. Director, Government Relations, Illinois Hospital Association
Valerie Culver, Director of Corporate Marketing and Communications, Illinois Hospital Association
Nichole and Valerie will provide a review and status of health care reform and implementation at both the State and Federal levels. Additionally, they will brief us on the election results and the impact of what it is likely to mean for Illinois hospitals.
CONCURRENT PRESENTATIONS
10:15-11:15 a.m.
Benchmarking Brand Performance-Creating Value in all Phases
Rob Rosenburg, President, Springboard Brand & Creative Strategy
Brand building is often figured as an 18-24 month strategy. In today's tough marketing climate, few have the patience and support of senior leadership to wait this long. Additionally, shifts in awareness, preference, and even long-term market share are not the only traditional metrics that should be attached to your branding effort. As branding has moved from a promotional mindset to a multi-phased approach in many hospitals, so too have the opportunities to create new benchmarks for measurement and success. This session will provide hospital brand builders with fresh ways to think about benchmarking success as well as exciting metrics to use during the five phases of successful brand launch; developmental, inspirational (internal), operational, promotional, and organizational. With the accelerated growth of social media channels by hospitals, there are also new ways to begin quantifying "fans and friends" and building in these benchmarks into your marketing plan.
Online Marketing-Fully Loaded
Randy McDaniels, President, McDaniels Healthcare Marketing& ie-media
Melissa Smallenberger, Interactive Director, McDaniels Healthcare Marketing & ie-media
Take a journey on the magnificent mile of medical online marketing. This presentation is "fully loaded" including an interactive discussion of the most effective website features, up-and-coming/cutting-edge website functions, social media integration and the need for mobile marketing. Here's just a small window into what we will explore: online transactions, effective use of patient comments/testimonials, virtual mapping and tours, automatic postings of ER waiting times, patient pre-registration, appointment scheduling, patient prescriptions and insurance-covered online patient-physician chats. You will also have the opportunity to participate in an open discussion about social media integration, where we will discuss the "best practices" of social media integration and how to take them to the next level. We will encourage you to share your current social media efforts and how you are tracking them. In addition, we will discuss why having a mobile presence has become a staple for online marketing strategies due to today's on-the-go healthcare consumer. All this in 60 minutes? We promise.
11:15 a.m.-12:15 p.m.
How to Make Your Physicians Advocates of Both Your Hospital & Marketing Campaigns
Stephen Moegling, Senior Vice President of Client Services, Franklin Street Marketing
Lisa McCluskey, Marketing Communications, Memorial Health System
Today's healthcare marketer is expected to do more with less--often much less! Marketers often feel they need to sacrifice branding for service line volume, or focus solely on physician strategies while neglecting consumers. This informative, interactive presentation provides participants best practices in marketing to physicians to drive referrals while engaging physicians in direct to consumer campaigns. Participants will receive a clear plan of action using cutting-edge techniques in all aspects of communications channels. They will also be given tools for measuring return on marketing investment.
Managing Your Public Image in a Hostile Environment: Crisis & Media Relations
Kathy Schaeffer, President, Kathy Schaeffer & Associates
Healthcare organizations today face a firestorm of issues that can damage reputations. Harsh criticism by elected officials, media seeking "bad news" and negative online commentary are just the beginning. Healthcare organizations need effective communications plans and crisis communications plans that address the organization's goals, generate positive media attention and convey messages directly to important audiences. They need proactive strategies to combat negativity. This session will offer thought processes and proactive strategies for ensuring the best communications results. It will dissect real-world case studies and give participants opportunities to seek immediately applicable advice from the presenter and participants. To ensure a high degree of relevance, participants are invited to bring their own media outreach or crisis communications case studies to the session for advice. Participants will receive a 12-step checklist for creating crisis communications plans and managing crisis communications.
1:30-2:30 p.m.
Engaging and Activating Brand Constituents through Hive Marketing
Dan Dunlap, President & CEO, Jennings Healthcare Marketing
Mark Shelley, Director of Marketing & Advertising, Lexington Medical Center
Hive marketing is the notion of bringing together supporters into a community (the hive), to feed off of one another's passion, share experiences, and extend the depth of their knowledge. Social networks, as the supreme hive marketing instrument, allow people with shared interests to come together in online communities, becoming word-of-mouth marketers. Learn how hospitals are using social networks to activate supporters and to assist in PR, crisis communications, issue management and managed care negotiations.
Doing More With Less: Practical Pointers on the Upside of a Shrinking PR Budget
Kathleen Lewton, Principal, Lewton, Seekins & Trester
Stephen Seekins, Principal, Lewton, Seekins & Trester
Kenneth Trester, Principal, Lewton, Seekins & Trester
It's no secret that PR budgets are tight - and getting tighter. Beyond internal politics, there's a strategic reason for taking budget cuts in stride: it's the ideal time for a deep dive analysis of "all those things we always do." Being asked to do more with less gives PR leadership the chance to take a hard look at everything on the departmental plate (including all of the "special duties as assigned" that have been added over the years). It's also an ideal time to look at best practices in the market and across the country, to consider "should we be doing THIS instead of THAT?" This session will cover the politics and the process of conducting a "what are we doing here" audit, identifying best practices that will work, finding new ways of saying "no but yes" to demanding internal customers and adapting, reinventing or even blowing the whole department up and restructuring to meet current and future needs.
HOTEL ACCOMMODATIONS
Starved Rock Lodge is a unique hotel, nestled in the woods of Starved Rock State Park-one of the "Seven Wonders of Illinois." From hiking the trails to relaxing in front of the massive stone fireplace in the Great Hall, there is something for everyone at Starved Rock.
ISHMPR has reserved a limited block of rooms through Oct. 9, 2010 at the Starved Rock Inn for Monday evening. Room rates are $100 plus taxes for up to four people per room. Please call 800-868-ROCK (7625) or email frontdesk@starvedrocklodge.com for reservations and information. For more information about Starved Rock Lodge visit www.starvedrocklodge.com.
ADDITIONAL INFORMATION
Confirmation Policy
All paid registrants will be confirmed via email. Please email info@shmpr.org if you do not receive a confirmation notice by Nov. 2, 2010.
Cancellation Policy
ISHMPR reserves the right to cancel or reschedule the Annual Conference. Registration fees are fully refundable if written notice is received by Oct. 22, 2010. Please direct written cancellation requests to info@ishmpr.org. Cancellations will be acknowledged via email within 3 business days. Refunds will be made to the payer only.
Special Assistance
Should you require special assistance, please contact Tracy Simons at (815) 740-7119 or via email at info@ishmpr.org.
