2011 Annual Conference and Pinnacle Award Presentation
November 3-4, 2011
Pheasant Run Resort
St. Charles, Illinois
- Registration Deadline: October 27, 2011
- Early Bird Deadline: October 1, 2011
A prescription for what ails your marketing.
Join more than 100 healthcare marketing and public relations colleagues from Illinois and bordering states at the annual ISHMPR Conference. This year's conference will be held at the exquisite Pheasant Run Resort - the Midwest's largest entertainment resort. With 473 luxurious guest rooms, two championship golf courses, a renowned spa, award-winning dining and entertainment and three pools, Pheasant Run is the perfect environment for learning and networking - as well as a weekend getaway.
Within the resort is Zanies Comedy Night Club. This sister room of the legendary Zanies in downtown Chicago has been making resort audiences laugh with the same great talent as the original club since 1989. The Chicago comedy club has featured the routines of nationally known comics like Craig Ferguson and Chelsey Handler for laugh out loud entertainment.
CONFERENCE SCHEDULE
Thursday, November 3rd
4:00-7:00 p.m.
Conference Registration and Guest Check-in/Exhibitor Set-up
4:15-6:30 p.m.
Socializing
6:30-8:00 p.m.
Networking Dinner Reception
8:00-9:30 p.m.
Entertainment at Zanies Comedy Club
Friday, November 4th
7:30-8:30 a.m.
Breakfast & Exhibitor Showcase
8:30-9:45 a.m.
Keynote Address
- Communicating Hospital Quality in a Time of Transparency and Reform
Stephen Davidow, APR, Davidow Communications Inc.
9:45-10:15 a.m.
Break & Exhibitor Showcase
10:15 -11:15 a.m.
Concurrent Sessions
- Ensuring Brand Engagement Among Fickle Gen Xers and Loyalist Boomers
Alex Skarulis, Marketing Solutions Executive, Thomson Reuters
Mary Alice Czerwonka, Sr. Vice President, Neathawk Dubuque & Packett
- How to turn "What if?" into "We can!" A case study featuring Valley Hospital's Center for Childbirth
Steve Robinson, Manager of Emerging Media, Core Creative
Stephanie Hunderford, APR, Health Care Account Supervisor, Core Creative
11:15 a.m.-12:15 p.m.
Concurrent Sessions
- Connecting the Dots Between Marketing and the Physician Relationship Strategy
Kriss Barlow, RN, MBA, Principal, Barlow/McCarthy
Susan Milford, Senior Vice President, Strategic Marketing, Planning & Wellness, Centegra Health System
- What Consumers Really Want from Hospital Social Media
Camille Baxter, Director, Marketing,University of Illinois Medical Center
Jane Donohue, Senior Vice President, YouGov Healthcare
12:15-1:30 p.m.
Lunch, ISHMPR Update & Exhibitor Showcase
1:30-2:15 p.m.
General Session
- Herding Cats: How to Utilize Simple Internet Tools to Smoothly Guide Your Market Toward Your Goals
Charles Falls, President, DC Interactive Group
2:15-2:45 p.m.
Break & Exhibitor Showcase
2:45-3:45p.m.
Pinnacle Awards Presentation
HOTEL ACCOMMODATIONS
ISHMPR has reserved a limited block of rooms through October 4th at the Pheasant Run Resort for Thursday evening at a special rate of $99-$119 (plus taxes and fees). Call 630.584.6300 or visit PheasantRun.com for reservations and information.
