Member News Releases
FOR IMMEDIATE RELEASE:
March 26, 2008
BroMenn Names Director of Marketing and Communications
Gregory D. Alford of Champaign, IL, was recently named Director of Marketing and
Communications for the Bloomington-Normal based BroMenn Healthcare System.
Alford is responsible for providing strategic oversight and direction to
BroMenn’s Marketing, Regional Outreach and Community Wellness functions.
Alford previously held the position of Regional Director of Marketing and Public
Relations for Provena Central Illinois Region, covering their hospitals in
Urbana and Danville. His responsibilities included creating, implementing and
assessing results of marketing and public relations campaigns for two hospitals,
a medical group, and a Physician Hospital Organization (PHO) in central Illinois.
Alford also served as the marketing and communications manager for OSF Saint
Anthony Medical Center in Rockford, IL for five years. As manager, Alford was in
charge of public relation campaigns, website development and assisting the
finance department in writing annual strategic plans.
He has a background in journalism as well, having worked as a reporter for the
Freeport, IL, Journal Standard and for newspapers in California.
Alford has a bachelor’s degree in liberal arts from Columbia College of
Missouri. He is currently enrolled in the Organizational Psychology Master of
Arts program at Cappella University.