Member News Releases
FOR IMMEDIATE RELEASE:
June 19, 2008
Silver Cross Wins National Marketing Award
Honored for advertising excellence in the 2008 Aster Awards, Silver Cross Hospital received a Gold Award in this year’s competition.
The Aster Awards is hosted annually by Marketing Healthcare Today and Creative Images, Inc., an internationally recognized firm that specializes in strategic healthcare marketing. This elite national program recognizes outstanding healthcare professionals for excellence in their advertising/marketing efforts.
“Silver Cross Hospital is among the top in the nation for healthcare advertising experience specifically scoring in the top 5%. It was an honor to have Silver Cross participate in the competition,” said Melinda Lucas, Aster Awards Program Coordinator. “They exceeded judges’ expectations.”
Silver Cross won a Gold Award for its “100 Top Hospitals” newspaper advertising campaign which features local residents explaining why they believe Silver Cross Hospital was named a Thomson 100 Top Hospitals National Award winner for four consecutive years.
The 2008 Aster Awards consisted of approximately 3,000 entries from across America. Participant’s entries competed against similar-sized organizations in their category. Entries must score at least in the top 85% to receive an award. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal. Entries were judged by a diverse panel of healthcare marketing experts. All winners were posted on the Aster Awards’ website at www.asterawards.com, as well as published in Marketing Healthcare Today, a national healthcare magazine.
Silver Cross also received a Merit Award for its “Building On Our Commitment” special video project in the 25th annual Healthcare Marketing Awards The Awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development. Over 4,400 entries were received in this year’s competition.
Silver Cross Hospital, a not-for-profit health care provider, has been creating world-class health care experiences for the southwest suburban communities for over a century. Silver Cross has been recognized as one of our nation’s 100 Top Hospitals by Thomson for four consecutive years and as one of America’s Most Customer Friendly Hospitals by the American Alliance of Healthcare Providers. For information on Silver Cross Hospital call 1-888-660-HEAL (4325) or visit www.silvercross.org