News Releases
FOR IMMEDIATE RELEASE:
June 3, 2009
Free ISHMPR Webinar, "Womanology" June 25th
"Womanology"
A Deep-Dive into How Women Think and Perceive their Relationship with Health and Health Care
Date: Thursday, June 25, 2009
Time: 12:00 PM CST
Cost: FREE
No one understands the importance of women more than health care providers. Based on their sheer size and influence, the market segment that wields the greatest near term opportunity for health care providers are boomers and most specifically - boomer women - those born between 1946 and 1964. In order for health care marketers to establish meaningful relationships and appropriately reflective messaging with boomer women, first you have to get close to them. It is vitally important to know what they want and how they feel about their current life stage.
This special webinar presentation, based on insightful research conducted in 2008, will give you the most current and revealing "inside" look into how women perceive the role of health in their lives; their health care expectations and decision-making process. You'll learn what's wrong and what's right from their perspective with current health care advertising and marketing initiatives.
Who should attend?
- Marketing and business development
- Women's heart program coordinators/leaders
- Women's health service line leaders
- Primary care physicians and nurse practitioners
About the Presenter
Sheri Granholm
Vice President, Account Service, BVK
A big-picture strategic thinker with an eye for detail, Sheri has a broad-based marketing communications background with a strong emphasis in the healthcare industry. In her 20 years experiences, she has helped build highly effective marketing programs and solid client partnerships with providers, pharmaceutical firms, medical device manufacturers, and medical associations, among others. Sheri has extensive senior level experience in formal strategic analysis and integrated marketing program planning, development and execution working with leading academic medical centers and community-based health systems nationwide. She has directed market research, database analytics, image building and service line brand development, market positioning and product and service line launches for a wide variety of clientele. Most recently, Sheri has been sharing BVK’s Womanology insights across the country with provider audiences. She is a member of the Society for Healthcare Strategy and Market Development.
Online Registration is Closed.
Contact Rich Matula for last minute registration.
