News Releases
FOR IMMEDIATE RELEASE:
July 7, 2010
FREE Webinar "Reaching Boomers Via Social Media" Thursday 8/12 at High Noon
Don't buy into the hype that Baby Boomers are using social media sites like Facebook. Trust us, you'll be wasting your time. Sure, they're the fastest growing Facebook group percentage-wise; but remember, they started from zero when all other demographics had already signed up in huge numbers. And anyway, just having a Facebook account does not mean it's being used. Just ask most Boomers.
But social media is much more than Facebook and Twitter, and Boomers know it. If used correctly, the many pieces of social media can be used very successfully with Boomers because they're extremely smart. They like networking online, but don't want their networks to be too big. Instead, they trust their few "friends" - and the friends of their friends. So how do you, as healthcare marketers, use social media to join the Boomer conversation?
Join us for our free webinar on Thursday, August 12 at noon for the answers. We'll give you a clear picture of what Boomers are doing online, why they're different than the youngsters, and how to draw them into your world via social media. It's not about "fans" or "followers". It's about communicating with Boomers with the information they want, when they want it. The key is to be there when your information is needed. But the very first key is to join us for our webinar.
About the presenter
Charles Falls is President of Elgin, IL based Demi & Cooper Advertising and their website/internet marketing DC Interactive Group. In 2007, Charles' firm created and introduced a thorough, results-oriented social media program called "Sparking" that quickly showed clients how powerful and cost-effective social media can be at attracting their markets. Mr. Falls has given presentations on social media at educational conferences for SHSMD, ISHMPR, MCHC and various other associations.
Registration is open. Please register online for this free webinar.
