The Healthcare Marketing division of TAG Communications Inc. is the recipient of four national healthcare marketing awards for campaign work done for two prominent organizations in the Quad Cities community - Trinity Regional Health System and the Mississippi Valley Regional Blood Center.
"These recognitions not only demonstrate the quality services our clients offer this community, but also further distinguish TAG as the only marketing firm in the Quad Cities area to specialize in the strategic and communication needs of our community health care organizations" says Randy Jacobs, President of TAG Healthcare Marketing.
At the 28th annual Healthcare Advertising Awards, TAG HCM received a Gold Award in the category of Total PR Program for the "Just Drive" initiative coordinated at Trinity. The Blood Center was awarded with a Merit Award in the Single Radio Spot category for "Because People Gave Blood; Alisha Loy Testimonial."
The same radio spot for the Mississippi Valley Regional Blood Center was also awarded Gold distinction at the Aster Awards, which has been recognizing excellence in healthcare marketing for over 17 years. The second Aster Award given to TAG HCM was another Gold distinction for a TV Advertising Series. Trinity Regional Health System's "Medical Experts TV Series" was selected for this honor.
The Healthcare Advertising Awards are the most prominent awards that can be given for marketing and communication work in the healthcare arena, and TAG's two winning campaigns were chosen from over 4,000 entries.
"Our relationship with TAG has truly been a collaborative partnership," says Katie Pearson, Vice President of Marketing & Business Development at Trinity Regional Health System. "Together, we have a very strong group of creative and strategic individuals that make high quality work like this possible."
Seconds Kirby Winn, Director of Public Relations for the Mississippi Valley Regional Blood Center, "Components like this radio testimonial have really helped to elevate our level of awareness in the community and increase blood donations during the critical summer months - a time when collections typically decline. We have TAG to thank for helping us achieve those results."
Links for more information on each award-winning component are included below.
· Television Advertising Series: Trinity Regional Health System - Medical Experts Television Series
http://www.taghcm.com/portfolio/view/trinity_regional_health_system_medical_experts_tv
· Radio Spot: Mississippi Valley Regional Blood Center - Because People Gave Blood; Alisha Loy Testimonial
http://www.taghcm.com/portfolio/view/mississippi_valley_regional_blood_center_donor_recruitment_radio
· Total PR Program: Just Drive Campaign
http://www.tagmarcom.com/portfolio/view/just_drive_logo/
Winning entries were chosen for all awards based on creativity, quality, message effectiveness, consumer appeal, design aesthetic and overall impact.
"I'm exceptionally proud of the TAG team and all the hard work that goes into making the creative and award-winning work we deliver," closes Mike Vondran, CEO of TAG Communications Inc. "And I'm thankful for the opportunity to serve clients of such a high caliber, they all truly are what makes our work so enjoyable."
Based in the Quad Cities, TAG Communications is a full service marketing services provider serving businesses in nearly every industry. Since its founding in 1990, the company has specialized in strategic analysis and creative solutions that achieve results via the staff's creative, responsive and cost-effective service to their clients throughout the nation. TAG Healthcare Marketing is a division of TAG Communications, Inc. For more information, visit www.tagmarcom.com.
