Please note that all entries this year are being done online. All submissions require an Entry Form. You will need to log into your member page and select “Pinnacle Entries.”  Further details can be found on our Entry Submission page.

Any advertising campaign relying solely on paid advertising and sales promotion techniques in two or more mediums, which promote a healthcare organization, its programs, services, or event may be entered into this category. Examples include radio, TV, print, online and billboard advertising. Upload submissions as files or link to a URL.  (Note: Individual components may also be entered in other specific categories.)

Annual publications including community benefit reports, which present a picture of the overall performance of the healthcare organization to its board of directors, investors or service-area residents, should be entered in this category.

Publications intended to convey news and other information about the healthcare organization and its programs and services to residents of its service area should be entered into this category. Provide two (2) to four (4) different issues.

A program or project designed to heighten awareness of organization or service/program identity and to manage the distribution and use of key visuals, editorial and/or spoken references, and electronic presentation, including appropriate guidelines and standards. Include copies of any standards sets as well as a description of how the standards are implemented and monitored within your organization.

A single direct mail piece or a series (3 or more), which promote a healthcare organization, its programs, services, or event may be entered in this category. Do not enter community newsletters or annual reports into this category. For each entry upload one copy of each piece along with the Entry Form.

Any outbound email marketing program including e-publications, advertisements or surveys that are exclusively e-mailed to consumers or other target audiences,  or social marketing through social network platforms such as Facebook, Twitter and YouTube. For each entry upload one file in video/MP3 format or provide a URL, along with a PDF of the e-marketing or social marketing initiative.

Publications and/or electronic communications/platforms intended to keep employees aware of the healthcare organization and its programs and services should be entered into this category. Submit two (2) to four (4) different issues of a publication along with the Entry Form.  For electronic communications, upload as a MP3/video or provide a URL along with a print in PDF format.

Any fund-raising project, outreach program or activity/event that benefitted a foundation and culminated between June 1, 2016 and May 31, 2017. Entries should illustrate project planning and implementation as well as results of the efforts and how they impacted the organization.

The ad that a board member killed at the last minute, that logo that reminded someone of a donut grease spot, the brochure that never made it to press, the direct mail campaign that got lost between marketing VPs, the tagline that didn’t get used because the communications director didn’t write it herself. You get the point. Submit your favorite work that will never be seen, read or heard by its intended audience. Obviously, your Entry Form won’t have much to say about the results. Just give us a great story in your project description about why it never saw the light of day and attach it to the project.

Entries can include any work that demonstrates the uses of illustration and graphic design utilized in promotional material. Please include a description of the promotional piece, where/how the design was used, reason for design as well as the name of the designer/artist. Submit a PDF copy of each design submitted along with the Entry Form.

A marketing program using multi-media tactics (paid and unpaid). Examples include direct mail, news releases, media relations, radio, TV, and print advertising. The campaign must demonstrate achievement of marketing excellence through research, measurable campaign objectives, concise strategies, implementation, evaluation and achievement of measurable results.

Any marketing initiative that was not outsourced from the organization. Include the reason for choosing in-house marketing, the cost saved, how many individuals participated to carry out the promotions and the result of the effort. The initiative must demonstrate achievement of marketing excellence through research, measurable campaign objectives, concise strategies, implementation, evaluation and achievement of measurable results.

Any internal or external project dedicated to the management of a central issue that impacts the health care organization. This could be a one-time crisis intervention, an ongoing educational or communication campaign related to a single issue or topic, or ongoing management of a controversial issue that impacts the healthcare organization. Clearly identify the strategy and tactics employed and provide examples of the communications content and mediums used.

Advertising on billboards, transit or bus shelters, which promote a healthcare organization, its programs or services. In addition to the Entry Form, upload color photographs of the artwork.

This category applies to any project or campaign that markets or improves the patient experience/satisfaction.  This can include internally and externally focused campaigns using any type of media.  Inclusion of measurement tools/R.O.I. are key here.

Entries in this category may include pamphlets, brochures and guides, which promotes the organization, its programs and services to residents of the healthcare organization’s service area. The literature can also be used to educate patients about a specific program or service. Entries may be individual projects or a series of related individual projects. Upload one copy of each piece along with the Entry Form.

Any design utilized for or placed outdoors or via billboard. Please include the purpose of the promotion, the location of the billboard or outdoor promotion, the reason for the location, the reach of the promotion. Include a .JPEG photo of the design along with the Entry Form.

All healthcare-related photographs taken by an ISHMPR member employed by a hospital or healthcare organization for use in a public relations of marketing project. Entries may be either black and white or color photos. In addition to the Entry Form, submit one copy of the photograph, along with proof of publication or use in a public relations of marketing project.

Publications intended to keep physicians who use the healthcare organization or who practice within its primary service area informed about the facility, its programs and services should be entered into this category. Submit two (2) to four (4) different issues along with the Entry Form.

This category is designed to showcase projects and methods that illustrate how your organization partners with physicians in delivering specific health care services or programs to your community, as well as projects related to encouraging new physicians to join your organization.

Advertising which promotes a healthcare organization, its programs or services and has appeared in a newspaper, magazine or other print medium may be entered in this category. For each entry submit one copy of each piece along with the Entry Form.

This category is designed to recognize public relations analytical and creative skills.  It could include any problem or special project in a healthcare organization that the PR/Marketing department was asked to solve. Examples are layoffs, major construction, facility openings or closings, legislation and crisis. For each entry, upload one copy of each piece along with the Entry Form which may be up to three pages in length.  (Note:  Individual components may also be entered in other specific categories.) 

Any radio spot or series promoting a healthcare organization, its programs or services, should be entered in this category. Public service announcements are not eligible (PSAs). No distinction will be made between 10, 20, 30 and 60-second commercials. In addition to the Entry Form, submit one copy of the script and one audio MP3. Series of commercials may be uploaded on one MP3 file. If submitting multiple entries in this category, please submit a separate MP3 for each entry.

Any Intranet or Internet web pages may be entered into this category. Internet entries must currently be accessible via the Internet. For Intranet pages that are not accessible outside an organization’s network. Include the most current view of the site and submit all files as PDFs, along with a link to the site. All webpage entries will be judged on creativity, complexity and user-friendliness as well as the quality of the information provided. Please note all outside assistance clearly in your project description and include your URL.

Entries in this category include any social media page that excels in promotional efforts of the organization it represents. Describe any and all campaigns, original hashtags, client interaction and promotional practices implemented on the social media page. Outline if there has been an increase in following or interactivity on the page as a result of social media marketing efforts. Please include a link to each of the social media pages submitted in the Entry Form.

Entries in this category include projects designed to publicize, promote or support specific events or services of the healthcare organization and that use a variety of communication methods to reach a target audience. Examples include health screenings, anniversary celebrations, open houses, grand openings, educational seminars, contests, etc. For each entry, submit one copy of each piece along with the Entry Form. Submit photographs not to exceed 8.5 x 11 of outdoor, oversized or three-dimensional advertising. Submit audiovisual materials in MP3/video format or provide a URL. (Note:  Individual components may also be entered in other specific categories.)

Any single television spot or series, promoting a healthcare organization and its programs or services, should be entered in this category. Public service announcements are not eligible (PSAs). No distinction will be made between 10, 30 and 60-second commercials. In addition to the Entry Form, submit one copy of the script and upload videos or provide a URL. Series of commercials may be uploaded in one video. If submitting multiple entries in this category, please submit a separate video for each entry.

Videos created primarily for a specific non-commercial audience should be entered in this category. Examples include patient education, employee orientation, medical education, recruitment, and community relations. Entries will be judged on concept, creativity, and professional execution. In addition to the Entry Form, provide a URL or upload the video along with the script.

Any Intranet or Internet web sites may be entered into this category. Internet entries must currently be accessible via the Internet. For intranet sites that are not accessible outside an organization’s network, include the most current view of the site and submit all files as PDFs, along with a link to the site. All website entries will be judged on creativity, complexity and user-friendliness as well as the quality of the information provided. Please note all outside assistance clearly in your project description and include your URL.

Any article that was published or any editorial, speech or other written material that was used to further the healthcare organization’s mission is eligible for his category. Entries must be submitted in manuscript form (typed, 12 point font and double-spaced). In addition to the Entry Form, submit a copy of the written material as it was published, or in the case of a speech, the date and location of the presentation.